Branding Time

Author brand. Branding campaign. Get your brand, catch customers. My head swims with marketing gurus rapidly sharing their tips to all of us selling SFA. Buzzwords and trendy nothings. But one idea I thought would be kind of fun to do is to create a character to go with my logo. A character that could…

New Website Feature!

Working Towards A Concussion Website When I wrote Concussion Is Brain Injury back in 2012, I reserved domains to create a website dedicated to pulling together all the information on concussion, using my book as a springboard. Due to the usual problems associated with brain injury, I failed in doing so, though I did try…

Website Update Time

Books don’t sell themselves. Unfortunately. You must market, publicize, convince people to write reviews for you — not rave about the book only to you. An up-to-date website also helps to sell yourself and your books. It ups your SEO on Google, a good thing as that’s how people find you. But an old-looking website…

Don’t Read, Watch to Learn!

Although I did well in the Oxford online short courses on philosophy of mind and metaphysics, the reading just about broke me because my neurons in the reading-related networks were injured, and so little is known about how the brain reads that treatment had been a series of guesses and so not hugely effective. Plus…