What’s something most people don’t understand? My post titles’ SEO these days are shit. I’m not following best practices for the Google crawler to find my posts and treat them preferentially in search results. Well, except for my last one — I used “top ten,” which is good for SEO. That’s why you see so…
Category: Marketing
Events, activities, and news related to marketing my books.
Self-Help Book Release Day on the Occasion of My Birthday!
Release Day is here! Combatting loneliness that accompanies brain injury is a silent battle but not impossible to conquer. Book Release Day is Wednesday, November 16, 2022!! This is the self-help book that people with brain injury have been dreaming of. And what better day to release the paperback version than on the occasion of…
Meditech Rehabilitation Laser Centre
The Clinic Q&A Five is designed to help people discern what clinics will suit their brain injury needs best. Read what Meditech Rehabilitation Laser Centre will provide you in your recovery. I ask five questions; the clinic provides answers, links, images, video, and contact info. You get to compare and decide. This is a new feature,…
Muscles, Arthritis, and Light Therapy
Car crash. Whiplash. Shoulder strains and sprains. I talk about concussion but rarely the injuries outside the brain. Or the inherited arthritis invading my fingers, the essentials of my craft. But I’m writing now because I finally had to bite the bullet to replace my aging home low-intensity laser therapy unit (LILT), and it made…
Branding Time
Author brand. Branding campaign. Get your brand, catch customers. My head swims with marketing gurus rapidly sharing their tips to all of us selling SFA. Buzzwords and trendy nothings. But one idea I thought would be kind of fun to do is to create a character to go with my logo. A character that could…
Photography Practical Possibility
Almost a decade ago, I mused about taking my photography from art to practical. CafePress called to me. Use your images, design cool stuff, and make money. I set to work, creating things I’d designed for my family on my home printer: cards. I added calendars, travel mugs, T-shirts, and, of course, framed posters. Then…
How To Launch ShopHERE in Ten Steps
So you’ve gotten approved for the ShopHERE program of Digital Main Street, you’ve submitted the information requested, you’ve seen the initial design they’ve created, you either bought a domain or redirected a page on your website to the shop, you made your logo, and now comes the hard part: working your way to launching an…
Art Fit To Wear Shop: More Stuff!
Where do I begin? My ShopHERE Solutions Leader and myself have been meeting regularly to work on my shop. We’ve accomplished a lot. The work’s not done yet! Two new face coverings! Roses for a pretty sight.And Blue Whale bones for a dramatic, evening look. We’ve worked on SEO: search engine optimization. The bane of…
New Website Feature!
Working Towards A Concussion Website When I wrote Concussion Is Brain Injury back in 2012, I reserved domains to create a website dedicated to pulling together all the information on concussion, using my book as a springboard. Due to the usual problems associated with brain injury, I failed in doing so, though I did try…