So Many Things…

What’s something most people don’t understand? My post titles’ SEO these days are shit. I’m not following best practices for the Google crawler to find my posts and treat them preferentially in search results. Well, except for my last one — I used “top ten,” which is good for SEO. That’s why you see so…

Branding Time

Author brand. Branding campaign. Get your brand, catch customers. My head swims with marketing gurus rapidly sharing their tips to all of us selling SFA. Buzzwords and trendy nothings. But one idea I thought would be kind of fun to do is to create a character to go with my logo. A character that could…

New Website Feature!

Working Towards A Concussion Website When I wrote Concussion Is Brain Injury back in 2012, I reserved domains to create a website dedicated to pulling together all the information on concussion, using my book as a springboard. Due to the usual problems associated with brain injury, I failed in doing so, though I did try…