Author brand. Branding campaign. Get your brand, catch customers. My head swims with marketing gurus rapidly sharing their tips to all of us selling SFA. Buzzwords and trendy nothings. But one idea I thought would be kind of fun to do is to create a character to go with my logo. A character that could…
Tag: Marketing
Photography Practical Possibility
Almost a decade ago, I mused about taking my photography from art to practical. CafePress called to me. Use your images, design cool stuff, and make money. I set to work, creating things I’d designed for my family on my home printer: cards. I added calendars, travel mugs, T-shirts, and, of course, framed posters. Then…
How To Launch ShopHERE in Ten Steps
So you’ve gotten approved for the ShopHERE program of Digital Main Street, you’ve submitted the information requested, you’ve seen the initial design they’ve created, you either bought a domain or redirected a page on your website to the shop, you made your logo, and now comes the hard part: working your way to launching an…
Fanship is On!
Piracy. Capricious review takedowns. Nasty lies in author wars. Real fans being drowned out by haters and unable to know if their money is going to their fave authors. This is the current state of selling books on the internet, particularly on the virtual bookstore that shall not be named. Enter blockchain and a bright…
Five 5-Star Reviews of Concussion Is Brain Injury: Treating the Neurons and Me!
Amazon 5-star reviews are like gold. Amazon has very strict guidelines on who can review your book like my memoir Concussion Is Brain Injury: Treating the Neurons and Me. It’s rather confusing, but the fundamental principle of you can’t tell them what to write is one I abide by anyway because what’s the point of…
An Amazon Verified Purchaser Reviews Concussion Is Brain Injury: Five Stars
After a drought of online reviews, I’m blessed with a third five-star review! No words just a heart of thanks to the reviewers who saw my book in their email subscriptions, bought it, read it, and reviewed it. www.amazon.com/gp/aw/review/B075XJK767/R22S0XV2PUIHUF
Voice of America Interview for Concussion Is Brain Injury
I’m so excited to announce that my interview with David Byrd for American Café, Voice of America, is now up and live! After he interviewed me about my experience and my book Concussion Is Brain Injury: Treating the Neurons and Me, he spoke to Dr. Lynda Thompson of the ADD Centre about me, the treatments,…
Spreading My Wings, Spreading the Word about Concussion
So much has happened in the last little while! It felt like I published Concussion Is Brain Injury: Treating the Neurons and Me and then . . . Nothing. For months. When suddenly . . . I have been invited to be a Psychology Today blogger . . . This is so cool, my post…
Website Update Time
Books don’t sell themselves. Unfortunately. You must market, publicize, convince people to write reviews for you — not rave about the book only to you. An up-to-date website also helps to sell yourself and your books. It ups your SEO on Google, a good thing as that’s how people find you. But an old-looking website…