This is from a talk I gave to my fraternity on their Career Day.
We are in an age of transition. Like those who went from calligraphy to the Gutenberg press, so we are going from pen and print books to tablet computers and ebooks.
Up until early last century, manuscripts were written by hand. Then typewriters came along, and writers mastered the two-finger peck. Soon word processors appeared and at about the same time personal computers.
Writers now had a choice of handwriting or typing their drafts on a typewriter or on a computer. But final drafts, the ones sent out as submissions or completed manuscripts to publishers, always had to be typed or printed from a computer.
That changed after the anthrax scare, particularly in the US. Agents and publishers began to demand queries via email only and manuscripts in MS Word DOC format, also via email. But in Canada, some agents and publishers prefer the old ways; perhaps they feel it’s more literary for writing to be on paper than in pixel form. They refuse emails; they want snail mail submissions only. That slow, expensive, tree-wasting method is on the way out though, especially as more and more of us writers refuse to participate and submit only to agents or publishers who accept queries and manuscripts by email.
The revising and editing process has undergone a change too. No longer do editors mark up printed copies with pencil or red pen. Instead they use tracking changes in MS Word and communicate with authors via email. Again, in Canada, some editors still work in the dark ages of print-outs. A few even think it’s not necessary to be on the Internet or have email. Seriously. And so a Canadian author has to pay attention to what specific publishers or agents want: paper or pixels.
But despite a few Canadian anachronisms, writers today must use a computer to write the final draft, however they write their first drafts.
Then last year Apple released the iPad, and things changed radically for writers again.
Up until the iPad, even with computers, writers jotted down ideas in notebooks, sketched out floor plans on paper with coloured pencils. Writers only had one copy of these things, and we panicked if they were lost. No more. The iPad allows us writers to outline, jot down ideas, sketch settings, as well as write our manuscript, all on one electronic medium.
The entire process can now be done on some form of computer. And everything can be saved and backed up to the cloud and shared with others or between our own computers.
Writers are no longer limited to physical media like the typewritten page or thumb drive.
The ability to save one’s work in the cloud means that a writer can work on a manuscript on any computer, tablet computer, or smartphone wherever we are, whenever the mood strikes or a free moment appears.
For those who like to revise on a printed copy, printing itself has undergone a change. With the advent of networked printers, one can print from anywhere on the planet to the printer at home.
In addition to all that, the traditional process of writing, revising, and editing has had a new step inserted: Beta Readers.
Beta readers love to read. They may be strangers or people in one’s writing club. They read our manuscripts and comment on anything from writing style to plot to characters to endings or mood, depending on what their strengths are as readers.
Beta Readers can often be found on social media. When we writers engage with people on Twitter and they begin to read our blogs as well and get to know our long-form writing style, they may well offer to read our manuscripts.
That is just one of the many benefits of social media. Twitter also has a thriving writer community, which holds regular writer chats. So in addition to the traditional associations like the Canadian Authors Association, which provides opportunities to meet fellow writers face-to-face in our own regions, Canadian writers can now talk with writers from all over the world in cyberspace.
After we receive feedback from our Beta Readers, we revise once more and then send out the manuscript to agents or small publishers. Or not. Publishing too has changed.
Traditionally, a book writer would seek out a publisher directly, for the publisher would handle all the chores except the writing. (The publisher choosing the title and front cover still bugs me. I cannot imagine why writers in times past gave up that control.) It was very difficult for a writer to self-publish as printing and distribution were expensive and not easy to arrange.
But that has changed. First, traditional large publishers — the big six — began accepting submissions from agents only. Only small or indie publishers accept submissions from authors directly today. An author still has to wait a week or 6 months to hear back though. Although most agents and small publishers have long since allowed simultaneous submissions, realising writers can’t waste half their lives watching the mailbox, the waiting time can still be excessive. I have already spent over a year trying to find an agent with a few nibbles but no bites.
Then the rise of print-on-demand shifted this balance of power towards the author. It has become more feasible financially for authors to self-publish and nix the long, long process of traditional publishing, although it is controversial to turn one’s back on the traditional way.
As a result, in the last decade, companies that support self-publishing authors sprang up. AuthorHouse is the big one today (I won’t use them — see my adventures with iUniverse). But there are others like Lulu and CreateSpace. They provide whatever service an author needs, from editing to printing, for a fee.
But it is the ebook that has truly exploded author emancipation.
The publishing world has been turned upside down in the last year. Ebooks cost virtually nothing (aside from the essential professional editing step) for the multi-competent writer to create.
Readers like their eReaders. Some tell me no one can pry them out of their hands. They also prefer ebooks under $6.99, maybe up to $9.99. Traditional publishers prefer to price their ebooks high — $12.99 is their low end — and release them after hard cover editions. Both readers and authors are unhappy with that.
This traditional-minded approach gives indie authors an edge. They can price their ebooks at a level readers are willing to pay and release them at the same time as the print books, thus allowing readers to buy their preferred format when the book first comes out. After all, books are written for readers. It’s not for us to tell them which format they should read first. It’s the content that’s paramount, not whether the words are printed on paper or shown in pixels.
Ebooks themselves are in transition as different companies support different formats. PubIt! by Barnes & Noble supports ePub, as does Smashwords, kobo, and Sony Reader. Amazon’s Kindle uses the mobi format. Luckily, it’s become easier to publish in all of them, thus covering eReaders from Kindle to Kobo.
Since traditional publishers support only best-selling authors fully, mid-list and small authors now have an alternative to being ignored: self-publish ebooks.
Regardless of which path an author takes, all authors, except best sellers, have to market their own work. And that’s the hardest job in writing.
But here again, the online revolution has made it easier than ever for an author. Social media is a must. Virtual book tours, book trailers on YouTube, pages on Amazon and Chapters are now possible.
A Facebook Page, Twitter, and an author website are the foundation upon which to build a marketing plan. The writer begins building this foundation while still outlining the book, and does not talk just shop online, but shows the whole of who they are. Readers like to know their authors (well, maybe not all, but followers become readers when they get to know the author as a person first, then become intrigued enough to find out about the author’s works).
The author’s Facebook Page — not Profile — shows their professional side, things like writing-related blog posts, book events, links to reviews, and so on.
Twitter is where the author converses on many different topics, showing off their various interests and connecting with other writers. It is also an excellent place to publicize one’s blog posts, books, poetry, etc. via links.
The author website will not be just for blogging but a place where people can find out about the author’s background and how to contact them (really important, contact info is), their writing, and where to buy their books or articles. It needs to be kept up to date, else people will think you, the author, have died and stopped writing.
One caveat to authors: Do not post your drafts or any part of your book online. Some writers do. But your work has value. Your blog posts and status updates are free. Your work writing, your books, are not free because they’re your income and they’re worth the money for the time and effort you’ve put into them. Treat them that way.
Goodreads is a site for readers, but it also has Author Pages, which authors can use to connect with their readers as readers themselves. The most important part of writing is reading. Here the author can foster that side long before publishing that first book.
There are many other social media sites. It’s tempting to join all of them, but over time too tiring. It’s better to focus on a few and be active on them than spread oneself out too thinly.
The move from paper to pixels lets us authors take control and speeds the publishing process; it gives readers their choice of format; and the trees flutter their leaves in joy.