Remember Feb. 19th — the Day Indigo Stocks Lifeliner

Published Categorised as Bookstores, iUniverse, Lifeliner, Marketing

iUniverse and Chapters Indigo have an arrangement whereby Publisher’s Choice authors have their books stocked on the “Hot and New” table at the front of an Indigo or Chapters store in the author’s hometown for a limited period of time. The author has 8 weeks to prove that he or she can sell the book. If sales are steady, then Indigo may continue to stock the book in that store; if sales are great and steady, then other Indigo or Chapters stores may start to stock the book.

I’ve been waiting with great anticipation for when Lifeliner will be stocked at my Indigo bookstore of choice. They asked me for my top three choices, and this week I finally got the good news!

Lifeliner will be stocked at Indigo — Bay & Bloor, starting Tuesday, February 19! Whoo hoo!! Now, all I have to do is encourage people to go to Indigo in the Manulife Centre at 55 Bloor Street West, starting after Valentine’s Day, to buy Lifeliner. Easy? Nope! But a good challenge!!

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