Oct 222007
 

I received the Marketing Toolkit today from iUniverse. It’s a cornucopia of pre-designed postcards, bookmarks, posters, buttons…the list goes on! I’m overwhelmed!! It comes with a large instruction booklet for how to use the materials and to have them printed professionally, each on a certain kind of paper. This is familiar territory to me as I’ve dealt with printers through my previous work many a time, but it’s real nice not to have to design the cards and to decide what kind of paper I want even if Arial is my least favourite font!

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  • angela chase

    I am in the middle of book design and working on marketing. How have your sales been and what has helped you sell your book? I am overwhelmed in how to do some of the things I have found. I like your webpage.

  • angela chase

    I am in the middle of book design and working on marketing. How have your sales been and what has helped you sell your book? I am overwhelmed in how to do some of the things I have found. I like your webpage.

  • Shireen

    The basic rule is that marketing sells books; no matter how good or compelling the story, it takes a lot of marketing to move books. The problem I have is that I just don’t have the stamina to do everything that ought to be done. Having said that, the first and easiest thing to do is set up a website and a blog. I look at blogging as practicing my writing, and you gotta do it regularly. Then advertise your website to everywhere you can think of. Amazon.com automatically imports your blog when you create a profile with them; you can do the same on Facebook. Check out the links I have in my sidebars to see other places you can advertise your blog and/or website. Set up a subscription with FeedBlitz or some other similar site so people can subscribe to your blog and get e-mail updates. I looked at a number of them, and FeedBlitz had the most positive reviews. Book videos are definitely the hottest thing. Reader Views can create one for you, or you can do your own. Set up a YouTube account to host it. Maybe consider creating several. Keep them short!

    If you haven’t published yet, you can send out your galleys to those reviewers that prefer to receive books for review prior to publication. The marketing department will have that info, or the publisher will do it sometimes. Reviews are important, both from online and mainstream media reviewers. Canadian media/reviewers aren’t at all interested in my book — go figure — so all my reviews are from outside this country. But because they’re all on the web, and I’ve reproduced clips from them here, anyone — even Canadians! — can access them.

    Check out the Writers Digest website. They have info on marketing. I think they have a blog on the topic too.

    Thanks for visiting!

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