Book Launch of Concussion Is Brain Injury

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Organizing a book launch is not a feat for one person. There’s finding the venue – how large, how accessible is it, how easy to get to and park at are all questions to be considered; there’s the menu – simple and minimal is best as people are there for the book – I chose desserts as the theme as we all need to treat ourselves, especially as my book is on injury and healing, and I offered coffee and tea free with a cash bar; there’s who to invite – the whole world, your email list, family and friends and people interested in the subject matter, or some combination thereof; there’s deciding whether to read an excerpt out loud or not and what that excerpt should be – being the author and too close to the subject matter, I could not choose, so my parents chose for me (some editors may guide their authors on this: I know when I was an editor, I would’ve been thrilled to have been asked); there’s deciding what to offer with the book, if anything – I designed and ordered bookmarks; finally, there’s ensuring one is ready to autograph.

Then there’s the tough part: getting people to RSVP and ensuring they received the invite, that it didn’t slip into their spam folder.

Inviting people through direct email and through Facebook events feature are the best way and pretty much the expected way as snail mail has now been almost entirely replaced by email. But ensure you don’t invite people twice: once through direct email and once through Facebook, as that could annoy them. Also, I could see certain books, for example, historical romance, being conducive to a printed invite. Since almost everyone’s email server can read HTML now, making the email pretty through HTML coding and ensuring they see the invite as soon as they open the message and not requiring them to open an attachment (something many security-conscious people are loathe to do), is essential. Including a link to the book page is, I think, a good idea as most invitees won’t attend, but you still want them to know how to order your book. I was advised not to include a map and directions, but after the fact, I think I should have anyway. Even though requiring people to contact you for directions helps to ensure an RSVP, I should’ve stuck to my guns as it doesn’t really work all that effectively. Most people know how to use Google maps and so still won’t RSVP.

The RSVP is important, otherwise how will you know how many books to order? I winged it and over-ordered because as I thought would happen, so many RSVP’d at the last minute that there was no time to order more books.

Despite all the fretting and stressing, the book launch for Concussion Is Brain Injury was a hit. Friends, family, neighbours, people from the brain injury community, health care workers, mentors all attended. Best of all, they mingled. When my young niece saw the table of books ready to sign and sell, she took on the book sales and did it efficiently. What a relief, as I hadn’t been able to figure out who I knew was good with math and would also be willing to sit at the table with me.

After initial mingling and socializing, I read out loud the introduction from the first chapter of my book. It went over well, thankfully. I cut the book launch cake, red velvet with cream cheese icing, my book’s cover screened on it, made beautifully by Bobbette & Belle and photographed by Margaret Heslin. It was a total hit with everyone. Then the rest of the night I signed books, gave out bookmarks, chatted, and caught up with people I hadn’t seen since my last book launch for Lifeliner back in 2007. The launch was a success. It achieved its aim: put Concussion Is Brain Injury into people’s consciousness and sell books.

Concussion is Brain Injury

BiblioCrunch and Twitter

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When having trouble with a company, go to Twitter. So it was with BiblioCrunch when I had a tiny problem: no response to my support request email within the 24-hour window they had promised on their site. I tweeted my plaint and expected nada, for it was on Saturday, usually when all but the largest companies are off.

Within a very few minutes, I received a reply — an apology and a request to email her directly. And I received a DM with the email address and another apology. I hopped to it and sent an email. But as swiftly as I emailed, they were swifter in reply and in helping me sort out my problem.

And then they went further: they offered to post my book cover and links on their Facebook and Pinterest pages, and they had noticed my book launch tweets for my soon-to-be-released book Concussion Is Brain Injury and offered to send some tweets my way too. Now that's a company that understands customer service! No wonder they sponsored National Novel Writing Month and were one of the NaNoWriMo winner goodies (yup, I had another winning November; though for the first time ever, I'm not sure what I'm going to do with this novel). I now look forward to using their site!



“Concussion is Brain Injury” is Coming!

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Not much new in gamma brain biofeedback land, except that I keep trucking along. And I really need to try and go twice a week again. It isn’t so much my schedule that’s the problem, but my energy levels within my schedule. I will have to figure out a solution!

On the exciting front: my book Concussion is Brain Injury is coming out soon, like, November 30 soon! It’s hard to believe that it will be a reality in less than two months, that all those years of blogging and slogging will soon be paying off in book form. So to give you a tease of what is to come, I’m showing off the cover.

My updated results:

Date Baseline HRV Fdbk 1 Fdbk 2 SMIRB Fdbk 3 HRV
27 Jun 0.83 0.88 0.90 0.90 0.91
4 Jul 0.85 30s 0.91 0.94 0.898 0.90 0.84 EC
25 Jul 0.96 30s 1.03 1.02 1.01 0.97 1.02 EC
3 min 10 min
7 Aug 0.85 0.949 0.95 0.89 0.93 0.92
28 Aug 0.98 0.98 0.986 0.92 0.97 0.934 0.93 EC
4 Sep 0.87 0.872 0.84 0.876 0.92 0.95 0.88
26 Sep 0.92 0.91 0.93 0.92 1.12 Reading:
Fdbk 1 Fdbk 2 Fdbk 3 SMIRB Reading
2 Oct 0.96 1 0.93 0.91 0.93 0.98 0.98
3 Oct 0.94 0.98 0.92 0.9 0.89 0.98 0.94
9 Oct 0.97 0.98 0.97 0.95 0.89 0.96 0.99
10 Oct 0.99 0.98 0.92 0.95 0.99 0.96 0.92
17 Oct 0.91 0.94 0.95 0.98 0.92
24 Oct 0.92 0.98 0.93 0.91 0.92 0.94 0.96



Formal Launch of SHE

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She is the classic tale of betrayal and friendship – with an evil entity thrown into the mix. Akaesman is that evil entity. And a young Toronto songwriter is his latest prey. Akaesman violently invades her and tries to make her into his image forever. Her career dies. Her name is gone. And then as her friends and fiancé turn their backs on her as she fights to resist Akaesman, she realizes the worst kind of evil: betrayal. That’s when her real battle for life begins.

Put simply this is the best urban fantasy story that I have ever read period….you feel exactly how the main character feels. “She” is written with a pace that makes you feel every single word combined with hauntingly beautiful descriptions to forge a story that is anything but forgettable. That is the mark of a truly talented writer, someone who tells a story that you feel as opposed to reading words on a cold piece of paper.

One of the greatest attributes of “She” (One of many I might add) is how mysterious everything is within its pages. Considering that this story is done in the real world that is quite an accomplishment.” From the five-star review by Shane Porteous on

I’m pleased to announce that I’ve officially launched She now that it’s been rolled out to all the online bookstores and ebook stores, with the exception of Chapters and kobo, those Canadian bookstores that boast how they support Canadian authors like, um, me. I’ve emailed all my real-life contacts and have given up on trying to find where Facebook has hidden its “update Page subscribers” link. Of course, my email program didn’t do what I expected it to with its list feature and blasted everyone’s emails out to the universe. Figures. You spend hours agonizing over wording, preparing the lists, and the software mucks things up. I need a secretary! Or a virtual assistant, the newest kind of human resource for people like me. The hard part is trying not to send duplicates to people because of all the venues I’m announcing through: email, Facebook, Twitter, blog, and websites. To those who get multiple announcements, I apologise. But it’ll probably be a year before I do something like this again, about when my next novel comes out.

If you haven’t checked out She yet, I invite you to read a sample (scroll down to see links), peruse my web page on the novel, or best yet purchase a copy. Please don’t forget to leave a review! Reviews are invaluable. They tell readers who don’t know me that others have not only read one of my books, but they think it’s worth buying too. Reviews encourage readers to buy and try one of my books.

As I roll out She, I’m outlining my third novel and am scrabbling to be ready for National Novel Writing Month 2011. I’m also trying to squeeze revising my second novel in there somewhere. I think I need to clone myself.


Lifeliner, the eBook, Launched on Smashwords!

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“A compelling story.”

“Shireen Jeejeebhoy has written an extraordinary account of Judy Taylor and her fight for life starting in the 1970’s when medical science was not as it is today.”

“When (Judy) was drugged up, she’s going, ‘I can’t die cause there’s no way that Cliff can raise those three girls by himself. He can’t do it. I have to live.'”

“Jeejeebhoy’s style of writing sets the right pace as we follow Judy’s medical difficulties….It is truly a fascinating and eye-opening story which was well written.”

“Reading it will make you laugh, smile, cringe, cry and most importantly, think. If you want inspiration, Lifeliner has no shortage packed into its pages.”

“Thank you so much for telling the story of your father’s care for her and the strength and courage she displayed in such a compelling and interesting way!”

Just some of the nice things reviewers and those who knew Judy said about my book Lifeliner: The Judy Taylor Story when it first came out in print and limited eBook distribution. Recently, Smashwords made it possible for authors to publish their books in multiple eBook formats and have them distributed to all the big virtual bookstores from Amazon to Sony to Kobo to Apple’s iBookstore. It was time to properly join the eBook digital revolution.

Judy Taylor relished her simple happy life. She had a loving husband, three young daughters, a beautiful suburban home. Good health. Suddenly, intestinal blood clots annihilated her guts. Judy faced the certainty of starving to death in a cold Toronto hospital. “Don’t let me die,” she cried out. The year was 1970. There was nothing they could do. And then they heard of a radical young doctor doing revolutionary work on artificial feeding. She went for it; she agreed to become a guinea pig. And Judy lived two more decades without eating again. And because of her courage, she gave people a better chance at living with AIDS or cystic fibrosis, recovering from traumas, and surviving the rigors of chemo. Lifeliner is Judy’s inspirational story from death to life, from ordinary woman to medical pioneer.

Today, I’m proud to announce that Lifeliner is available on Smashwords and has been approved to be distributed to Barnes & Noble, Sony, Kobo, Amazon, and Apple. To celebrate this awesome occasion, I am offering — until May 31st only — Lifeliner for a measly $1.99 at Smashwords. Simply enter coupon code TX53X at checkout to receive this special introductory price.

At that price, I would buy it even if I didn’t know what it was, said one reader.

Read a free sample. Then take advantage of this amazing offer and download it in your eBook format of choice. And if you have a moment, please leave a review too!

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Sponsoring Irene Watson’s Virtual Book Launch and Fundraiser

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Recently, I’ve been seeing more and more writers holding virtual events. Unlike traditional book launches or book signings, which only people local to the venue can attend, these events are held online where anyone, anywhere in the world can attend. It’s cheaper and, I assume, easier for the writer too, as there are no travel costs or travel fatigue!

Irene Watson, a Canadian living in the US, has helped me a lot with my marketing and publicity materials, and so when she asked me to sponsor her virtual book launch/fundraiser on Tuesday, August 19, 2008, it was easy to say “yes.”

At last, it’s the big day. Today, August 19th, Irene has gathered together leading authors and experts, to show you new ways to lift your life to breathtaking heights — including transformation, personal growth, and creating an inspiring life.

As a sponsor, I’m working with her to make you this offer: If you purchase her award-winning book The Sitting Swing: Finding Wisdom to Know the Difference today, you will be on your way to receive the many gifts entitled to you and to help a good cause at the same time.

All you have to do is go to and follow the link to purchase your copy of The Sitting Swing: Finding Wisdom to Know the Difference at And then enter your Amazon transaction number in the space provided. You will be directed to where you can claim your many bonus gifts, including excerpts, subscriptions, and book discounts from the sponsors.

All proceeds from the sale of The Sitting Swing will be donated to Higher Power Foundation, Inc., a foundation created to give financial assistance for people to attend recovery-based spiritual and life training events.

So don’t delay, go to and claim your copy of The Sitting Swing today!


The Launch Party is Over!

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After all these weeks of endless waiting and days of breathless watching of the big day’s weather forecast, I cannot believe that the Book Launch Party has come and gone. But it has. And it was a success.  In spite of…

…the fact that the weather forecasters being so focussed on the big storm coming got the day’s forecast wrong. A few flurries, they said. Only lake effect and not for very long, they said. The sun shall come out. Uh-huh. The weather interpreted that to mean snow, snow, snow all day long until the party was over, requiring lots of bundling up, slogging through drifts, crawling along the roads, and wiping the windshields. Still, Judy’s special Reverend — Rev. Ed Bentley — drove all the way in from Belleville to join the celebration and to encourage me to keep on writing; Marlene Close, her nurse and good friend, drove in from north of the city to pick up a copy for herself and several as Christmas gifts; Judy’s first surgeon Dr. Michael O’Dwyer and a retired colleague beat the snow back to make it; her hospital mate and long-time friend Gloria Snyder drove in from beyond to see me and my father; Miriam and Cyndy Taylor, Judy’s youngest and oldest daughters, came with entourages and enlivened the party, just as their mother would have; and even a TPN Fellow from Thailand, soon to study under my father, came to purchase Lifeliner so as to learn about the very first TPN case. She read it last night until 5:00 am, intending only to read a little but before she knew it, she was on Chapter 28. Now that’s an e-mail that makes an author grin from ear to ear!

My parents and I intended to get there early, well before the stated 2:00 pm start, so that we’d have time to settle in and ensure all was in readiness. (We didn’t have to worry about the latter as the church’s social representative had everything in order, even the hot coffee and tea.) But our plan went awry as soon as we drove up to the church — we saw a threesome open and enter one of the doors. They can’t be here for our function, we thought. Yes, they were! And then, within minutes of us walking in, others arrived. I’d barely taken off my coat and put my shoes on and sorted out the signing table with my special pen and camera before I was asked to plant my butt and start signing a pile of books. As I hesitantly looked at the pile, Miriam observed, “You’re not ready for this.” No, I wasn’t. But now that the party is over, I am ready. It’s finally sunk in, this whole book business. I wrote it. I published it. It’s out. It’s selling. People are reading it. I am an author. And, most importantly, I fulfilled my commitment to Cliff. For so many years, both he and I thought it was a lost cause. I started to believe this day would not pass, even when I received my first box of copies from the man in brown and I opened that box and reached in to extract my very first copy. And then yesterday, there it was. Reality.

To  all those who came out, thank you!


Book Launch Party

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We’re having a Book Launch Party! My mother is hosting it, and I will be signing books and doing readings.

It will be on Saturday, December 15 at The Church of the Resurrection, 1100 Woodbine Avenue, just north of the Danforth. There is a side entrance on the south side of the church off Milverton, and an accessible one on the north side, from which you can take an elevator down to the basement where the party is being held.

Time is from 2:00 to 4:30 pm; coffee, tea, and cookies will be served; and books will be available for sale or you may bring your own copy to be signed.

I have not yet decided on which chapters to read from and welcome your suggestions. Please leave a comment below if you have any reading requests (don’t forget to fill in the graphic before clicking “send comment”), and I’ll do my best to fulfill them. It should be a fun time for all!

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